About
White City is published according to an infortainment concept — today just to inform is not enough, any media must be challenged to entertain readers as well, presenting controversial and complex stories in an educational, appealing and pleasant way. This is why White City contains a significant amount of artwork, illustrations, charts and insets in order to provide the essence of stories at first glance without even reading them. The text layout is designed to draw the reader into the text with catchy headlines, bigger font ledes and quotations.The goal of any magazine should be to become a cultural phenomena. Our stories cover both local and global issues of the highest relevance in almost equal proportion, always adressing local issues from global perspective and vice versa. Only the most relevant topics and events of a high cultural impact are selected and observed at a larger scale compared to other publications on the market.Our objective is to present our stories in a critical and edgy angle provide our readers a clear insight of entangled, complex and fast paced life of today. We avoid both payed and promotional materials, prefering instead to earn trust of our readers as a priority. White City emerges now in Serbia during a period of significant change for the country and it’s people, as Serbia reestablishes its role in the global community.
White City is for educated young people who expect a high quality in everything they read, consume or purchase. Our readers are consious of current political affairs, cultural events and trends on a local and global scale, and are eager to be kept abreast of these topics. Our readers are seeking for quality in everything they do —White City is targeted at young urban professionals, who want to travel, learn new skills and challenge new professions here and abroad. Our audience are both male and female between the ages of 22 and 35.
White City is published in English, which can be rightfully considered a second language in Serbia, second language in continental Europe, and is commonly referred to as the “world language.” According to Gallup International, the percentage of English speakers in Serbia is the highest in Central and Eastern Europe, as high as 42% of the total literate population has a basic knowledge of English. A large part of everyday life in Serbia is connected with English — advertisements, movies and services are commonly provided in English.
