White City

by Karl Jorssen,  Editor-In-Chief

Belgrade Fashion Week was held 19 – 15 April with most of the shows taking place at Expocentar, now re-named Belexpocentar. Belgrade Fashion Week actually had a name change too, named Amstel Fashion Week after their primary sponsor who, presumably, paid a significant fee to have their brand front-and-centre.

As with previous Belgrade Fashion Weeks, this season featured a mix of both domestic and international designs, with a heavy component of the national creations. These included Vesna Matijevic, Ksenija Markovic, Irena Grahovac, Dejan Despotovic and Bata Spasojevic among others.

This season’s edition of Belgrade Fashion Week, while offering a show participants have come to expect from one of the premier events on the Belgrade calendar, was a slightly scaled down affair. Probably due to the economy, but the competing Jacobs Fashion Selection which ran at the same time may also have affected attendance somewhat.

The actual content of the show was as good as it always is and Clicks Modeling Agency has proven time and again that they have the capacity to put out a great product, but one would hope that in future the two shows won’t be scheduled at the same time so that everyone can participate in Belgrade Fashion Week, still the best show in town.